Vessi’s Best-Performing Video Ever? Yeah, we made it.

You know that feeling when you try something new, and it just works? Like, better than you even expected? Like 4.8M+ views good.

That’s exactly what happened when we made a video for Vessi three years ago.

At the time, they were growing fast and needed a killer ad. But instead of making just one video, we tried something different—we shot it modularly. Spots of value props, different features, etc. Meaning, we built it so they could remix, swap parts, and keep it fresh for months… even years.

And guess what? It became their best-performing video. Ever.

🔹 They tested different hooks.
🔹 They swapped out CTAs to match new campaigns.
🔹 They repurposed it again and again without starting from scratch.

It worked so well that they kept using it for three years straight. Can you imagine that? A single video lasting that long in today’s content-crazy world?

Here’s the thing—we’ve seen this approach work over and over again. And honestly? More brands should be doing it. And here’s the kicker—this isn’t a fluke. It’s a strategy.

Video content that actually keeps working (without constantly starting over).